May 2008 - Marketing Research Effect TV has implemented Actus Technology to Analyze TV Advertisements

Market Research & Media Services provider Effect TV has completed the final phase of deployment of Actus’ new solution for tracking hidden advertisements during live broadcasts. By using the new technology, Effect TV will be able to handle multi licensees in different locations, to manage actual broadcast of specific ads and to detect unfamiliar ads. These new abilities developed as part of Actus mission to add new features and services to its platforms in order to provide the research market new features for advertisements analysis.