Political Activity Monitoring (PAM)

Actus Digital was created more than 10 years ago for providing digital recording solutions exclusively to the Broadcast industry. It was therefore somewhat surprising to find that a number of government ministries and a number of regulatory bodies around the world, have adopted the Actus platform for purely political activity monitoring (PAM) over electronic Media channels.

Political Party Activity

Time of Speech

The first requirement came during 2012 and it consisted of measuring the amount of time (actual minutes) that each of the Media channels allocated to each of the political parties.

Rather than performing this task automatically (which is technically possible, by using Voice recognition, to identify the speakers), we opted for a semi-automated system by which all political programs (news, debates, etc.) are recorded and a human operator is marking segments belonging to various categories (speakers, parties, topics, etc.)

This module can operate over recordings coming from TV, radio, or Internet. The system then provides a table with the “Time of Speech” for each of the categories.

Political Advertising

A year later, another government, in central America, came with a requirement to monitor the Paid Advertising (spots) of all government agencies and of all political parties, in all regions of the country.

Here, we opted for a more automated system. The operator were still required to identify every new spot on one of its first appearances, but from that moment on, the system “learned” the spot, using both Audio Fingerprinting and Video Fingerprinting, and any subsequent appearance of the same “Marker” was automatically picked up and added to a list of detections.

Here too, the system then provides a table with the number and duration of appearances for each category.

This module can operate over recordings coming from TV, radio, or Internet, from both Live broadcast and from archived files.

Transcription and keywords

In 2014 we received a request from a large government to perform a transcription of News and political programs, and also to extract keywords.

Speech to text

For this very large project, we turned to one of the leading STT (Speech to Text) companies and we developed an interface that allowed the operators to simply designate the programs that they wished to analyze, and the system performed the whole process automatically.

The accuracy of detection was variable and depended on the accent of the speakers. We commonly obtained 95% words detected during a news studio program, but on the other hand when analyzing a noisy political debate with more than one participant, the detection accuracy could drop to 60% or even 50%.

Still, we were able to extract most of the keywords, to index them, and to allow free search that gave very relevant results.

Typical Use Cases

Political Bodies

In the last 4 years, we implemented Political Monitoring systems at a multitude of government bodies and we also identified that the following bodies could benefit from it:

  • National Regulation agencies
  • National Elections Commission
  • Political Parties
  • Government
  • Political Analysts
  • Newspapers and Media in general
  • Activists and Interest groups
  • Embassies and International bodies

Programs

The system can monitor the following programs :

  • News programs on all channels
  • Party campaigns and advertising
  • Recorded debates
  • Interviews of political candidates and party members

Reporting

Reports and output produced, include:

  • Time of speech statistics, per channel, per party, per period, tendencies, comparisons, etc.
  • Produce clips with specific interventions. For example produce a daily summary of all important events that were broadcast yesterday, and send to a short list.
  • Compute the amount of time devoted to particular candidates and other key public officials
  • The length of parties’ election broadcasts, comparison of advertising time.
  • The number of times a particular word is used, and how this Keyword is associated with a particular politician or political party.
  • Comparison of categories, genders (Men, Women), ethnic origin, geographic origin, etc.
  • The number of times a particular campaign issue was reported.
  • Detecting correlations between specific Media and specific politicians (both statistical correlations, and real-life co-relations).
  • Allowing political analysts to “mark” programs, add Keywords, review archives, and conduct visual and text analysis. The programs can be recorded and retained (stored online) for months.
  • Actual Debates and Commissions work at Parliament, open to the public, and broadcasted via Internet.
  • Debate preparation (simulations) using analysis of recorded debates
  • Media training and interview preparation
  • Opposition research
  • Crisis response, quick access to multiple channels
  • Preparing Response clips using recorded material
  • Doing a research about a specific journalist and its interviewing style

Software Modules

The system integrated with a number of software modules. You may refer to the following modules for more information:


 

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