{"id":21039,"date":"2021-03-30T08:45:22","date_gmt":"2021-03-30T08:45:22","guid":{"rendered":"https:\/\/actusdigital.com\/analyse-de-la-notation\/"},"modified":"2025-11-27T11:03:37","modified_gmt":"2025-11-27T11:03:37","slug":"analyse-de-la-mesure-d-audience","status":"publish","type":"page","link":"https:\/\/actusdigital.com\/fr\/analyse-de-la-mesure-d-audience\/","title":{"rendered":"Analyse de la Notation"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_fullwidth_header title=\u00a0\u00bbMesure d&rsquo;Audience (Audimat) et Analyse de la Concurrence &#8211; Meilleure Planification des Programmes et Augmentation des Recettes\u00a0\u00bb button_one_text=\u00a0\u00bbD\u00e9monstration\u00a0\u00bb button_one_url=\u00a0\u00bbhttps:\/\/actusdigital.com\/fr\/planifiez-une-demonstration\/\u00a0\u00bb background_overlay_color=\u00a0\u00bbrgba(10,10,10,0.5)\u00a0\u00bb title_tablet=\u00a0\u00bb\u00a0\u00bb title_phone=\u00a0\u00bbNotation et analyse de la concurrence &#8211; meilleure planification des programmes ET augmentation des recettes\u00a0\u00bb title_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_font_size=\u00a0\u00bb48px\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/actusdigital.com\/wp-content\/uploads\/2021\/06\/Rating2-min-scaled.jpg\u00a0\u00bb height=\u00a0\u00bb534px\u00a0\u00bb height_tablet=\u00a0\u00bb\u00a0\u00bb height_phone=\u00a0\u00bbauto\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb200px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeedeb\u00a0\u00bb custom_padding=\u00a0\u00bb30px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Actus Rating Analyzer &#8211; Comprendre R\u00e9ellement les Relations de Mesure d&rsquo;audience des Contenus<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Actus Rating Analyzer fournit des outils efficaces d&rsquo;analyse de l&rsquo;audience et une vue graphique claire de toutes les informations relatives \u00e0 l&rsquo;audience, ainsi que des m\u00e9dias diffus\u00e9s. L&rsquo;affichage des donn\u00e9es d&rsquo;audience et des donn\u00e9es d\u00e9mographiques permet d&rsquo;obtenir facilement des informations en un coup d&rsquo;\u0153il, sur la base des chiffres et des graphiques fournis par les soci\u00e9t\u00e9s d&rsquo;\u00e9valuation et de mesure d&rsquo;audience telles que Nielsen, Kantar, TNS, AGB, BARC, IBOPE et GFKGallup. Il en r\u00e9sulte une analyse beaucoup plus pr\u00e9cise des audiences, ce qui permet d&rsquo;am\u00e9liorer la planification des programmes, le placement des publicit\u00e9s et la programmation des \u00e9missions. Cette approche vous permet d&rsquo;augmenter consid\u00e9rablement vos revenus et de mieux vous positionner par rapport \u00e0 vos concurrents. \u00a0 Actus Rating Analyzer simplifie la fa\u00e7on dont vous comparez votre mesure d&rsquo;audience avec celle de vos concurrents.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/actusdigital.com\/wp-content\/uploads\/2021\/05\/rating.png\u00a0\u00bb title_text=\u00a0\u00bbnotation\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#f0702f\u00a0\u00bb header_3_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Analyse de l&rsquo;Audience et des Donn\u00e9es D\u00e9mographiques d&rsquo;Audience et Tendances<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Actus Rating Analyzer vous permet de comprendre : &nbsp;<\/p>\n<ul>\n<li>les tendances t\u00e9l\u00e9visuelles des diff\u00e9rents groupes d\u00e9mographiques<\/li>\n<li>quel type de contenu permet d&rsquo;obtenir des taux d&rsquo;audience plus \u00e9lev\u00e9s, quel contenu est pr\u00e9f\u00e9r\u00e9 par chaque groupe d\u00e9mographique<\/li>\n<li>l&rsquo;efficacit\u00e9 de vos publicit\u00e9s<\/li>\n<li>le nombre de t\u00e9l\u00e9spectateurs qui regardent un programme sp\u00e9cifique<\/li>\n<li>les raisons pour lesquelles les t\u00e9l\u00e9spectateurs se sont tourn\u00e9s vers d&rsquo;autres cha\u00eenes, et<\/li>\n<li>pourquoi vous avez perdu des t\u00e9l\u00e9spectateurs au profit de la concurrence<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#231f20&Prime; header_3_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Options Avanc\u00e9es de Mesure d&rsquo;Audience &#8211; Personnalisez votre Analyse<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Avec Actus Rating Analyzer, vous pouvez configurer le graphique d&rsquo;\u00e9valuation, les donn\u00e9es d\u00e9mographiques et les vid\u00e9os, en fonction de l&rsquo;analyse sp\u00e9cifique : il peut \u00eatre configur\u00e9 pour l&rsquo;analyse de la concurrence, l&rsquo;analyse de l&rsquo;\u00e9valuation d&rsquo;un programme sp\u00e9cifique ou toute autre combinaison. Les graphiques sont interactifs et comprennent des options de zoom, ce qui vous permet de partager facilement des informations critiques avec des personnes cl\u00e9s.[\/et_pb_text][et_pb_text ul_item_indent=\u00a0\u00bb20px\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb ul_font=\u00a0\u00bb|300|||||||\u00a0\u00bb ul_text_color=\u00a0\u00bb#231f20&Prime; ul_font_size=\u00a0\u00bb20px\u00a0\u00bb ul_line_height=\u00a0\u00bb1.5em\u00a0\u00bb width=\u00a0\u00bb60%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul class=\"bullet-class\">\n<li>Visualisez vos donn\u00e9es d&rsquo;\u00e9valuation avec le contenu r\u00e9ellement diffus\u00e9<\/li>\n<li>Interagir avec les informations pour une analyse plus efficace de la mesure d&rsquo;audience<\/li>\n<li>Am\u00e9liorer la planification et l&rsquo;ordonnancement des programmes<\/li>\n<li>Augmentez vos revenus publicitaires<\/li>\n<li>Obtenir une visibilit\u00e9 instantan\u00e9e de votre mesure d&rsquo;audience, avec une r\u00e9ponse rapide<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/actusdigital.com\/wp-content\/uploads\/2021\/03\/articles-bg.png\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||30px||false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb125px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#231f20&Prime; header_font_size=\u00a0\u00bb48px\u00a0\u00bb header_3_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_3_text_color=\u00a0\u00bb#231F20&Prime; header_3_font_size=\u00a0\u00bb41px\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Extrait de notre Blog\/Nouvelles<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3&Prime; excerpt_length=\u00a0\u00bb20&Prime; show_more=\u00a0\u00bbon\u00a0\u00bb show_author=\u00a0\u00bboff\u00a0\u00bb show_date=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(4,45,67,0.5)\u00a0\u00bb hover_icon=\u00a0\u00bb&#xe050;||divi||400&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb body_font=\u00a0\u00bb|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#231f20&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb body_line_height=\u00a0\u00bb1.5em\u00a0\u00bb meta_font_size=\u00a0\u00bb14px\u00a0\u00bb read_more_font=\u00a0\u00bb|600||||on|||\u00a0\u00bb read_more_text_color=\u00a0\u00bb#042d43&Prime; height=\u00a0\u00bb350px\u00a0\u00bb height_tablet=\u00a0\u00bb\u00a0\u00bb height_phone=\u00a0\u00bb\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][et_pb_button button_url=\u00a0\u00bbhttps:\/\/actusdigital.com\/news-blog\/\u00a0\u00bb button_text=\u00a0\u00bbEn savoir plus\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#042d43&Prime; button_bg_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_border_color=\u00a0\u00bb#042d43&Prime; custom_margin=\u00a0\u00bb80px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb40px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#f0702f\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/actusdigital.com\/wp-content\/themes\/Divi-Child\/images\/cta-bg-1.webp\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Appelez-nous au <strong><span style=\"color: #ff6600;\">+1 407-506-3600<\/span><\/strong> ou laissez-nous les informations suivantes :<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=\u00a0\u00bbhp-contact-form\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb720px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<iframe loading=\"lazy\" src=\"https:\/\/go.liveu.tv\/l\/788423\/2025-07-08\/37lwcr?form_type=input-placeholders&#038;column=two-column&#038;font=epilogue&#038;label=light&#038;Lead_Expectations=follow-up%20with%20lead%20today&#038;Lead_Form=actus_general&#038;Last_Lead_Form=actus_general&#038;lead_process=Actus\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actus Rating Analyzer &#8211; 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