Compliance and Media Monitoring evolution: Content re-purposing, AI capabilities, Automation and more
Since the broadcasters and media operators were originally obliged to have a compliance recording system, the regulatory authorities keep enhancing their mandatory compliance requirements with ongoing requirements. This is result of the new broadcasting technologies and capabilities. A few examples are the Loudness and SCTE. The compliance solution need today to support a much larger variety of video inputs that also cover the OTT growing environments such as HLS, MPEG-DASH, SMPTE 2110, etc.
But this is only one aspect effecting the compliance and monitoring evolution.
The other aspect is the broadcasters and TV Network working constantly to improve the efficiency of their workflow and save costs by adding more requirements from their compliance and monitoring.
Media Monitoring Efficiency with New Artificial Intelligence Capabilities
AI Speeds Up Content Tagging, Video Organization and Categorization, Enabling Media Companies to Repurpose More Relevant Content.
Artificial Intelligence (AI) capabilities can dramatically speed up the broadcasters’ workflows by allowing media companies to automatically tag, organize, and categorize video recordings to enable rapid retrieval of relevant content and clips creation for social media and the web.
Today, the TV networks worldwide are dealing with a massive amount of content and data. How fast they can analyze data, find relevant content and turn that content into engaging clips is a major differentiator. AI is a game changer for media monitoring, as it opens up an entire new range of workflows and automation options.
The AI capabilities allow media companies to more intelligently monitor and search for content beyond the channel name, date/time, extracted metadata (i.e., as run/EPG , closed caption), and manually entered metadata. The users use the platform to search for spoken words, search on text that appears in the videos, search for specific faces and ads that have been aired.
One of the arguments that convince the broadcasters on which system to choose is what other added values the solution provide, beside compliance. The advantages of having different solutions in one platform, not only save cost, rack space, maintenance and training, but also benefit the broadcasters from the added values of pre-integrated solutions. One significant example is content re-purposing – using the fact the content is already being recorded and have the options to share the content in social media, from the same platform. AI capabilities that are added to the clips creation workflow increase the speed and efficiency. With these new options, media companies can decrease manual labor and gain an edge on the competition.
Actus media intelligent platform provides an integrated solution for compliance and clips creation. Broadcasters efficiently achieve various goals employing Actus` unique AI algorithms.