What are you most looking forward to at IBC 2022?
Actus has always been an opinion leader in the industry. We constantly expand the boundaries and use cases a monitoring solution can do for the customers. We will show at IBC, besides the ongoing new options and improvements for compliance monitoring (like support for new protocols being used like SRT or 2110), that the future of compliance is not, and cannot be anymore, only for technical and mandatory purposes. We will show how our monitoring solution goes beyond compliance and monitoring and provides additional workflows used by the different departments of the broadcast and also by other market segments for intelligent content monitoring. As a few examples we will show at IBC: more options in Actus content re-purposing Clip Factory PRO, for simple and fast content publishing to social media, VoD, OTT with new automation options, or new AI options for automatic metadata generation such as speech to text and translation that allows intelligent searching and keyword alerts, or new
OTT monitoring options, to pinpoint of any issue in the distribution chain or with the MBR. We will also show how the different workflows benefit from the preintegrated solution, such as how the Clip Factory
PRO uses the compliance metadata.
What are your objectives?
This is the first IBC after three years. Since COVID started, Actus growth has been phenomenal, with many new customers that have purchased our solutions. IBC will be an excellent opportunity to meet them all in person as well as meet our existing and new partners. Our intelligent monitoring platform includes new workflows, and IBC will be a good opportunity to update everyone. A great result will be to
present our new solutions, additional use cases we support, technological improvements and meet as many customers and partners as possible. IBC is also a great place for us to meet more potential vendors with products we can integrate with, to provide enhanced solutions to our customers. A good
result will also be to meet new customers and partners and present our solutions. Another good
result of IBC for us is to learn from the customers about their road map, and new requirements / technologies they would need and expect from our solutions to support. We also love to hear about new
ideas/requirements of the customers. This has always been our D & A – to listen to customers: they have
the best ideas, we have the best expertise to develop it and this is what makes our products better. We also expect to learn in IBC about more trends of the industry and new technologies the industry is moving forward to.
Who is welcome to your booth at IBC?
Almost anyone! Almost any IBC visitor can be a potential customer or a potential partner. We of course welcome all our existing customers and partners, vendors that see potential integration with our products, people that would like to learn about monitoring solutions and
future versions, and anyone that has requirements for any of our solutions: compliance logging, technical alerts, multiviewer, advanced editing and clipping, ads detection or other AI options such as
speech to text, etc.
How do you set out your stall, how do you differentiate your products from the competition?
What differentiate our products is the fact that we are not only a compliance and monitoring solution but provide other workflows outside the monitoring arena, such as advanced editing and clipping workfl ow to the social media platforms, or AI options such as ads detection, speech to text and more. We will have
various monitors, each focusing on our unique solutions, beside the compliance and monitoring.
What is the novelty you want to highlight the most?
This year we see many more requirements for OTT monitoring. For this reason, we have done some major technological development to provide unique OTT monitoring tools to save the customers significant cloud resources and work in the most optimal technological method for the cloud.
Apart from your highlights, what other innovations are you showing at the trade fair?
In many cases, customers prefer Actus compliance monitoring because our package goes beyond compliance to embrace content monetization and repurposing for social media. We provide a solution for digital media. Using the same “box” is cost-effective and provides more options because each workflow uses the other data. We also see more and more customers purchasing our clipping solution as a
standalone, as they do not have regulatory compliance requirements. I think this has to do with positioning Actus Digital as not only compliance monitoring.
What are the most recognizable technology development trends in your industry?
Two industry changes in the last year. One is the dramatic growth in OTT services that require more OTT monitoring tools to deal with the MBR and multiple distribution points quality of service. The second is more AI-based workflows for automation and automatic metadata generation. Actus will present at IBC new solutions related to these industry changes.
What differentiates IBC from other international trade shows?
IBC gains more visitors than most of the other international trade shows due to a few factors, in our opinion. The size of the show is amazing which offers the visitors a huge variety of vendors to visit and learn about. Any serious vendor in the industry presents at IBC, which attracts a huge number of visitors.
IBC is known to attract visitors and vendors from all over the world, unlike many of the other shows that attracts visitors for the specific area. We also believe that IBC location is an optimal sport to most people that makes the trip feasible, beside to European of course, but also to people form Asia and America.