Actus AdWatch - Maximize Ad
Revenues with Automatic Ads Detection

Efficiently analyze your ads revenues versus competitors

Audio and video content detection

The task of verifying whether commercials were aired or not is becoming increasingly complex due to the need to search within a growing number of TV and Radio channels. Manual operation is time consuming, subject to errors and costly.

Based on advanced fingerprinting technology, Actus AdWatch is a complete workflow for automatic audio and video content detection, including advertisements and promos. AdWatch is the optimal solution for ads verification, creating affidavits and compliance with visual proofing, increasing your ads sales, and performing competitive ad analysis.
AdWatch does not require any advance watermarking of the feeds. 

Fingerprinting

Audio/video fingerprinting with 99% accuracy 

Metadata

Customized metadata for the detected content

Automation

Automatic detection of ads

Reports

Powerful Report Generator – per channel, spot, brand, campaign, and more

Automatic Detection of New Commercials- With No Prior Fingerprinting

 AdWatch includes automatic potential ad spotting technology to ensure outstanding efficiency. This innovative technology automates the process of finding new, undetected ads, keeping your system constantly up to date 
and offering complete control over the current ad campaign.

Metadata management

AdWatch is delivered with a complete database powered by Oracle, and is customized to your needs.
Specific fields can be easily added, depending on the profile of the users (i.e., broadcaster, media agency, regulator, and political party).

Additional features:

  • AdWatch scans previously recorded material retroactively to make sure no content is undetected
  • AdWatch separates detections with 100% matching from those with medium or low matching (such as a shorter version of the same ad)
  • AdWatch produces ads affidavits reports for advertising (traffic) aired
  • AdWatch automates competitors ads monitoring
  • AdWatch generates ads reports based on both fingerprinting and as-run log files integration
  • AdWatch monitors local and remote media campaigns, providing a centralized solution

From our Blog/News

Content classification and metadata within your compliance monitoring: Actus Light MAM

Content classification and metadata within your compliance monitoring: Actus Light MAM

Metadata is essential for content sharing, interaction between different workflows and for accurate content searching, as a few examples.
When additional workflows are included, beyond compliance, such as Actus content re-purposing for fast content turn-around or Actus automatic content detection, metadata is essential to find data, use data, preserve and re-use the data in the future.

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