Mark Barkey Appointed as Director of Sales to Support the Region’s Emergent Need for Future-Proof Media Monitoring Solutions
BRUSSELS — April 29, 2021 — Actus Digital, a leading provider of broadcast compliance and monitoring solutions, today announced Mark Barkey as the new director of sales in the Middle East, boosting the company’s business growth in the region. Bringing Barkey onboard, Actus Digital is well-positioned to provide future-proof media monitoring solutions, continuous local support, and after-sales services to customers in the Middle East.
“The Middle East has always been a key focus of Actus Digital’s business strategy, and we are actively engaged with major stakeholders in the market,” said Sima Levy, CEO of Actus Digital. “Mark strengthens our sales presence in the region, enabling us to respond quickly to customers’ needs for broadcast and OTT monitoring solutions. Mark’s wealth of experience and his expansive network of contacts will be invaluable to our growing customer base.”
Barkey brings more than 25 years of sales and marketing experience in the Middle East broadcast and OTT markets to his role at Actus Digital. He has a proven track record for developing successful and long-lasting business relationships in broadcast, telco, and consumer electronics. Prior to joining Actus Digital, Barkey held several managerial positions at Philips Electronics. He was also the regional sales manager at Pixel Power and regional sales director at Axon Digital. He holds a degree in electrical engineering and telecommunications from The Hague University of Applied Sciences.
“As the leading provider of intelligent compliance recording, monitoring, and content repurposing solutions powered by AI technology, Actus Digital is a key contributor to innovation and I’m excited to join the company,” said Barkey. “It was a logical step to join Actus Digital. The Middle East is a region that is close to my heart, and I’m passionate about sharing Actus Digital’s solutions with customers in the region to improve upon OTT and broadcast workflow efficiency and increase monetization.”
Actus Digital is the global leading provider of compliance and intelligent media monitoring solutions addressing a multitude of media enterprise compliance and monitoring requirements. Since 2005, over 500 customers worldwide have chosen Actus Digital systems to comply with their regulation requirements. With 24/7 content recording from a variety of inputs, including TS/IP, SMPTE ST 2110, SDI, ASI, HLS, MPEG-DASH, RTMP, and DVB, Actus Digital addresses both linear and OTT broadcasting needs. Must-have compliance features such as closed captions, loudness, SCTE 35/104, NAVE, DVB subtitles, teletext, OPI 47, multiple audio tracks, multiviewer, alerts, and TS analysis are also part of the Actus Digital platform. Other cross-organizational options include ratings analysis, advanced clips creation for content repurposing to social media, and AI-enabled content detection and speech to text. Actus Digital has offices in the USA, Europe, UAE, and Asia, ensuring 24/7 support to any customer in any time zone.