Metadata is essential for content sharing, interaction between different workflows and for accurate content searching, as a few examples.

When additional workflows are included, beyond compliance, such as Actus content re-purposing for fast content turn-around or Actus automatic content detection, metadata is essential to find data, use data, preserve and re-use the data in the future. This is the reason Actus intelligent monitoring platform includes dynamic metadata methods as part of the platform, for data sharing between the different workflows and options to export the metadata to third parties applications.

Good metadata can make up for human fallibilities, speeds up the workflow, allows easy searching and finding relevant data, retrieving and classifying content, and automation.

Think about it within the context of the metadata attached to the ads files or clips created.  Here, you get more than just a file name or a clip name when you search. If this is an ad, you get more information such as the campaign name, the brand and the ad cost. If this is a clip with the highlights of a sport game you get more information such as the players names, distribution rights or content type.

Without the metadata, you would just have a massive collection of ads or clips and no way to find the ones you want and extract value from.

Once that information has been “located” using the metadata, that effort comes with the added benefit of making that data easier to find later, quickly navigate across data repositories in order to efficiently find, manage and track information. This is the essence of what makes metadata management so critical to today’s most used applications. Metadata also offers a great value for creating associations and relationships between items across one or more repositories.

Actus intelligent monitoring platform includes dynamic metadata management as part of the monitoring platform.

If you take Actus Clip Factory PRO, an enhanced workflow for fast content turn-around to OTT and social media, the metadata is an important part of it. It is using metadata from different sources:  extracted from the stream, from external systems like playout or automation systems, loaded into the system from external sources like XML files, AI based metadata, and metadata that is entered into the system by the users. Actus platform takes all the different metadata resources and extracts value out of it such as for clips automation and smart searching.

Another example is Actus Adwatch – a workflow for automatic ads detection. The ads files and metadata can be loaded into the system from MAM systems, ads servers, user’s generated metadata, as a few examples.